DEVELOPMENT OF INTERACTIVE LEARNING MEDIA BASED ON ANIMAKER TO IMPROVE ELEMENTARY STUDENTS CONCEPTUAL UNDERSTANDING IN SOCIAL STUDIES AT SDN 3 KOTA JANTHO

Abstract

This study aims to develop and evaluate the feasibility of an interactive learning medium based on Animaker to enhance elementary students’ understanding of Social Studies (IPS) concepts. The background of this research arises from the low level of students’ conceptual understanding in Social Studies due to the continued use of conventional and less engaging learning media. The study employs the ADDIE development model, which includes the stages of analysis, design, development, implementation, and evaluation. The research subjects consisted of 25 fifth-grade students at SDN 3 Kota Jantho. Data were collected through classroom observations, expert validation questionnaires, and learning outcome tests. The results indicated that the Animaker-based learning medium obtained an average validation score of 4.58 from material and media experts, categorized as highly feasible. Field trials revealed an increase of 36.8% in students’ conceptual understanding of Social Studies after using the medium. Therefore, the interactive learning medium based on Animaker has been proven effective in improving conceptual understanding, learning interest, and students’ active participation in Social Studies learning.